Case Study: Buck Mason streamlines customer data workflows with Tydo

How Buck Mason streamlined ops and unlocked efficiencies with Tydo’s customer intelligence platform

Buck Mason, the Los Angeles-based apparel brand, was spending too much time managing spreadsheets and manual workflows to understand customer behavior, retention, lifetime value, and marketing ROI. These processes made it difficult to quickly analyze in-store versus online performance, segment customers, and optimize paid media and retention efforts. To solve this, Buck Mason turned to Tydo and its customer intelligence platform.

Tydo streamlined Buck Mason’s data analysis with automated reporting, deep segmentation, and trade area insights tied to their custom POS and other data sources. The result was a replacement of manual workflows and an estimated 12+ hours saved per month, along with about 3 hours saved per week for the team and paid media group. With Tydo, Buck Mason improved customer acquisition and retention strategy, gained clearer visibility into LTV and payback period, and reduced near-term operations costs.

Buck Mason

Joe Amodei

VP of Digital