Case Study: Tyson reduces food waste and launches Yappah with TXI

Tyson brings Yappah to market in 1 week with TXI

Tyson Foods, a major Fortune 100 food producer, challenged TXI to help it find an innovative way to reduce food waste by creating a new sellable product. Importantly, Tyson also wanted to learn agile and design thinking methodologies in the process.

TXI adapted the Google Design Sprint process to prototype and test fifteen food waste solutions within a week. This collaborative effort led to the creation, branding, and successful IndieGoGo launch of Yappah, a protein crisp that met its fundraising goal in just three days. TXI enabled Tyson to move at unprecedented speed, earning the company both sustainability credibility and new revenue, while fundamentally changing its team's approach to innovation.

Tyson