Case Study: Rice University engages students with a custom chatbot from TXI

Rice University launches a custom chatbot with TXI to reach students on their phones

TXI partnered with Rice University to address the challenge of engaging distracted students with the offerings of its Doerr Institute for New Leaders. The university needed a dynamic way to raise awareness and connect students with personalized leadership opportunities directly, meeting them on the platforms they use daily.

The solution was a custom chatbot built on Rails and Twilio, designed through a user-centered process including a Google Design Sprint. TXI developed this data-driven product to pair students with opportunities via text and ensured a seamless handoff by collaborating closely with Rice's internal IT and development teams for ongoing maintenance. This allowed the Doerr Institute to start conversations across campus, communicate its value effectively, and adapt its programming based on student interactions.

Rice University