TXI
46 Case Studies
A TXI Case Study
TXI partnered with Pronto Technologies, which saw an opportunity to improve the fragmented and inconvenient experience for attendees at live events like sports games. Their challenge was to create a seamless, contactless customer journey using NFC technology, uniting various stadium stakeholders like ticketing and concession vendors, while also capturing valuable user data for the venues. Pronto needed to build and demonstrate this mobile, wallet-based platform to potential customers even during its development.
The solution implemented by TXI utilized agile and lean startup methodologies to build, test, and gather real-time feedback from prospective clients. TXI helped develop a platform integrating loyalty, payments, and ticketing, focusing on utilizing NFC beyond simple payments. As a result, Pronto successfully launched and now works with major names in professional and collegiate sports, providing a vital touchless experience and unlocking a goldmine of customer behavior data for its partners.