Case Study: LandscapeHub builds a scalable digital plant marketplace with TXI

LandscapeHub launches a two-sided marketplace in a 2-day Inception with TXI

TXI partnered with LandscapeHub, a startup founded by the fourth generation of a century-old plant wholesale family, to build a digital marketplace. The challenge was to disrupt the traditional wholesale model by creating a transparent, two-sided online platform that connected buyers and suppliers directly, leveraging the family's deep industry knowledge to validate and launch a minimum viable product.

The solution from TXI involved a collaborative discovery process including a Google Design Sprint and an Inception to define the roadmap. They built a responsive web platform using Rails and React, featuring a vast relational plant database and content library. TXI paired with LandscapeHub's growing technical team to ensure knowledge transfer and create a scalable infrastructure. The results included a successful seed funding round, expansion across the Midwest, and the establishment of a scalable business model poised for future growth.

LandscapeHub