Case Study: Keiser Corporation cuts development costs and launches on time with TXI

Keiser cuts development costs by 2/3 with TXI

TXI partnered with Keiser Corporation, a decades-old maker of high-end fitness equipment, which faced a tight deadline to launch a new website and a custom iPad sales tool ahead of key conferences. The core challenge was deciding whether to build custom software or buy off-the-shelf solutions to meet their needs for a dynamic sales presentation and a manageable website without overspending or missing their timeline.

The solution from TXI involved using the off-the-shelf Craft CMS for the website and recommending Mag+, a tool for building iOS apps via InDesign, for the sales presentation. This approach cut development costs by two-thirds compared to custom build. The new site launched successfully, increasing visitor engagement, and 87% of salespeople found the iPad tool helpful. TXI's strategy provided immediate ROI and allowed Keiser to easily update content with minimal future development cost.

Keiser Corporation