Case Study: ISACA turns audience data into actionable insights with TXI

ISACA turns 100-page survey data into actionable insights with TXI

ISACA, an association of IT professionals, faced a challenge with its extensive quantitative member data, which painted an unclear picture of member engagement and value. They engaged TXI, a digital product consultancy, to employ qualitative design research methods to uncover the deeper "why" behind the data and inform their strategic evolution.

TXI conducted targeted qualitative interviews using value propositions and concept sketches as stimuli to gather nuanced insights from members. This approach helped ISACA understand the diverse needs of its global community, internalize the findings, and adjust its roadmap to prioritize high-impact work. The solution transformed raw statistics into actionable business intelligence, setting up ISACA to better serve its members for the future.

ISACA