TXI
46 Case Studies
A TXI Case Study
TXI partnered with Hopelab, an organization focused on youth mental health, to address a critical challenge. Hopelab needed to evolve a digital product to support LGBTQ+ youth, providing a safe and supportive social platform that mainstream apps failed to offer. The goal was to create an engaging, evidence-based tool while carefully managing risk and ensuring user privacy.
The solution involved a data-driven, user-centered design process. TXI helped create a high-fidelity prototype for a guided journey featuring curated content and interactive activities. By thoroughly understanding the problem first, TXI recommended an optimal turnkey solution over custom software, saving Hopelab nearly $500,000. This strategic approach allowed Hopelab to focus on its content and user experience without the burden of maintaining a custom platform.