Case Study: Iowa Secretary of State boosts civic engagement with TwoTone Creative

Iowa Secretary of State boosts engagement 38% with TwoTone Creative

The Iowa Secretary of State’s office faced a challenge with its outdated digital presence, as its websites lacked clarity and mobile usability, hindering public access to vital information on elections and programs. To address this, they partnered with vendor TwoTone Creative for a comprehensive digital redesign and video production solution.

TwoTone Creative implemented a mobile-first strategy, delivering six accessible websites and a suite of educational videos to make government resources more engaging and understandable. This solution yielded significant results for the Iowa Secretary of State, including a 38% increase in page views and a 28% increase in website sessions for their Voter Ready site. The project's success was further highlighted by TwoTone winning an ADDY Award for their impactful Safe at Home program video.

Iowa Secretary of State