Two By Two Brand
9 Case Studies
Case Study: Aldi sells out Dolci Filastrocche Christmas Panettones with Two By Two Brand
A Two By Two Brand Case Study
ALDI sells out Dolci Filastrocche Panettones nationwide in 4 weeks with Two By Two Brand
The customer ALDI faced the challenge of merchandising Christmas products and tested the idea of introducing a premium tier that existed outside of its own brand guidelines. For its Dolci Filastrocche Christmas Panettones, ALDI partnered with vendor Two By Two Brand to design new packaging graphics.
Two By Two Brand implemented a solution by creating specialized graphics for the product's packaging, deviating from ALDI's standard festive theme. This approach was highly successful, resulting in the panettones selling out across the entire country within just four weeks of launch.
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