Case Study: Volvo Construction Equipment builds awareness for electric machines with Two Rivers Marketing

Volvo Construction Equipment earns 202 media placements with Two Rivers Marketing

The customer, Volvo Construction Equipment, faced challenges overcoming skepticism around the performance and cost of their new electric wheel loaders and excavators and needed to earn media coverage in new industries. The vendor, Two Rivers Marketing, developed a media relations plan to address these issues.

Two Rivers Marketing executed a solution involving two tailored press events and extensive media outreach. This resulted in 202 earned media placements with a potential reach of 113 million people, including coverage in top construction and sustainability publications, successfully positioning Volvo CE as a leader in electric construction equipment.

Volvo Construction Equipment