Case Study: Pioneer achieves 33% higher dealer engagement with Two Rivers Marketing

Pioneer boosts dealer engagement 33% with Two Rivers Marketing

The agriculture brand Pioneer faced the challenge of transforming its underutilized channel marketing program into a competitive advantage, with a significant portion of its co-op funds going unused annually. To address this, they partnered with Two Rivers Marketing to increase partner engagement and fund utilization.

Two Rivers Marketing implemented its people-first approach and the 2RM Channel Marketing Studio platform, combining simplified technology with high-touch, personalized service for dealers. This solution led to a 33% surge in channel partner engagement and a 39% increase in co-op claims submitted, successfully bucking the industry trend of unused marketing dollars.

Pioneer