Case Study: Miller Electric Mfg. LLC grows first-party data opt-ins with Two Rivers Marketing

Miller Electric Mfg. LLC generates 10,000 opt-ins with Two Rivers Marketing

Miller Electric Mfg. LLC, a top global manufacturer of welding products, faced challenges in organizing and leveraging its first-party data to understand key growth segments like aluminum welding. The vendor, Two Rivers Marketing, was tasked with collecting meaningful insights on this emerging segment to enable more targeted communications and support business growth.

Two Rivers Marketing developed a targeted quarterly newsletter called AlumaNATION to educate welders on aluminum techniques while collecting data through an opt-in process. The solution included creating specialized content and promoting the newsletter across multiple channels. This strategy implemented by Two Rivers Marketing attracted over 10,000 subscribers, achieved a 10.65% click-through rate, and became Miller Electric's top-performing newsletter.

Miller Electric Mfg. LLC