Case Study: Legrand | AV boosts awareness for Vaddio IntelliSHOT with Two Rivers Marketing

Legrand | AV boosts page traffic 185% with Two Rivers Marketing

The customer, Legrand | AV, a provider of audiovisual solutions, faced the challenge of quickly generating awareness for its new Vaddio IntelliSHOT® camera among higher education decision-makers. To address this need, they partnered with the vendor, Two Rivers Marketing.

Two Rivers Marketing implemented a two-pronged solution combining organic SEO optimizations and a paid digital media campaign. This strategy significantly boosted engagement, with the website's Domain Authority increasing and the paid campaign exceeding its traffic goal by 185%. The high level of interest was further demonstrated by an average session time of 4 minutes and 17 seconds, leading Legrand to extend the successful campaign.

Legrand | AV