Case Study: Genie transforms email marketing efficiency with Two Rivers Marketing

Genie streamlines global email marketing with Two Rivers Marketing

Genie, a manufacturer of lifts and industrial equipment, faced significant challenges due to the lack of a global email marketing strategy. Their inefficient, manual processes resulted in a poor customer experience and issues with list hygiene, privacy compliance, and cross-platform display. Two Rivers Marketing was engaged to address these inefficiencies and develop a new strategic approach.

Two Rivers Marketing conducted a thorough analysis and then implemented a strategic "Road Map to Excellence" for Genie. The solution included a new content strategy, a library of modernized email templates to ensure better display and reduce production time, and processes for building and deploying segmented and automated communications. This transformation by Two Rivers Marketing systematically moved Genie's email capabilities from a generic "batch and blast" approach to delivering highly relevant and tailored communications at scale.

Genie