Case Study: DEVELON achieves 4x industry-average social engagement with Two Rivers Marketing

Develon boosts dealer engagement 4x industry average with Two Rivers Marketing

Two Rivers Marketing partnered with Develon, a global construction equipment company, to address a challenge faced by its dealer network. Following a major rebrand, many dealers lacked the dedicated marketing resources or expertise to maintain a consistent social media presence and generate localized engagement, which created a risk of inconsistent messaging and missed sales opportunities in a highly competitive market.

The solution was an organic social media program and content syndication service. Two Rivers Marketing provided scalable, high-quality, pre-developed content, including an emphasis on video, which was automatically syndicated to dealers' social platforms. This program achieved a nearly 60% dealer participation rate and generated a 4.46% cross-platform engagement rate, which is more than four times the industry average. The results were achieved without requiring dealers to hire additional marketing staff.

Develon