Case Study: Bobcat Generates 4,600+ Leads with Two Rivers Marketing's Custom Publishing Solutions

Bobcat generates 4,600+ leads with Two Rivers Marketing

Bobcat, a manufacturer of compact tractors, faced the challenge of low brand awareness among rural homeowners with acreage, an emerging market. They partnered with Two Rivers Marketing to generate qualified leads through a strategic custom publishing solution.

Two Rivers Marketing developed a custom lifestyle-focused publication for Bobcat called "WorkSaver, Homeowner with Acreage edition." This people-centered magazine, integrated with digital marketing, showcased how customers use the products. As a result of this strategy, Two Rivers Marketing helped generate over 4,600 leads for Bobcat dealers over three years, demonstrating significant business impact.

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