Case Study: Spirit Dental achieves customer growth with Two Octobers

Spirit Dental boosts conversions 58% and cuts CPA 35% with Two Octobers

Spirit Dental, a top-rated dental and vision insurance company, faced the challenge of meeting aggressive customer growth goals without an increase to their digital marketing budget. Their paid media efforts, focused on mid- and low-funnel Google Ads, had hit a performance plateau. To overcome this, they partnered with vendor Two Octobers to develop a new strategy.

Two Octobers implemented a full-funnel advertising solution, broadening upper-funnel reach by testing Google Demand Gen campaigns and a new Meta Ads campaign focused on brand awareness. This approach, coupled with audience segmentation, successfully unlocked new growth. The results included a 35% decrease in Google Ads cost per acquisition and a 58% year-over-year increase in conversions, allowing Spirit Dental to exceed its annual customer acquisition goal by 23%.

Spirit Dental