Case Study: FINE Design Group achieves faster, more accurate analytics with Two Octobers

FINE Design Group saves thousands annually and speeds data requests 50% with Two Octobers

FINE Design Group, a top digital branding agency, faced a challenge providing reliable analytics for a leading hospitality client's highly personalized website. Standard Google Analytics 4 (GA4) reports and expensive BigQuery queries delivered inconsistent data, undermining client confidence. They partnered with analytics consultancy Two Octobers to solve this.

Two Octobers re-architectured the client's marketing data infrastructure by overhauling BigQuery, streamlining queries, and building custom dashboards in Looker Studio. This solution saved thousands in annual fees, improved data reliability, and cut response times to client requests by 50%. The vendor enabled FINE to deliver unified, actionable dashboards that revealed new insights and empowered smarter marketing decisions for their client.

FINE Design Group