Case Study: Davis Phinney Foundation achieves 337% traffic growth with Two Octobers

Davis Phinney Foundation grows traffic 337% with Two Octobers

The Davis Phinney Foundation, a non-profit dedicated to helping people with Parkinson's, faced the challenge of expanding its international reach and demonstrating its website's value to stakeholders on a limited budget. Two Octobers utilized search advertising, securing a Google GrantPro to fund this initiative.

Two Octobers implemented a targeted international search campaign and developed an automated tracking solution for 15 distinct conversion goals within Google Analytics. This approach delivered a 337% increase in web traffic, with the international campaign now accounting for over 30% of it. The results included hundreds of event signups and donations, 475 additional resource downloads, and $40,000 in free search traffic, significantly expanding the Foundation's global impact.

Davis Phinney Foundation