Case Study: a commercial real estate company achieves 5x AI visibility with Two Octobers

Case Study: From Invisible to AI-Visible

The customer, a commercial real estate company, faced the challenge of being invisible to prospects who were using AI tools to research properties. When potential lessees asked AI for commercial space recommendations, the client's offerings were not being mentioned. Two Octobers was engaged to develop an AI optimization strategy to close this visibility gap.

Two Octobers implemented a coordinated solution that included optimizing location pages with precise buyer terminology, creating FAQ-style content for AI tools, and making technical improvements for crawlers. This strategy resulted in a five-fold increase in the client's AI visibility and a ten-fold year-over-year increase in organic search visibility for targeted topics. The work by Two Octobers successfully made the client's properties discoverable in this new research channel.