Case Study: AgentSync achieves 18% MQL growth with Two Octobers

AgentSync grows MQLs 18% with Two Octobers

AgentSync, a company providing producer management and compliance solutions for the insurance industry, faced the challenge of rapidly scaling its digital marketing strategy to drive new sales leads after a period of significant investment and growth. They partnered with the vendor Two Octobers to enhance their paid media efforts.

Two Octobers implemented a test-and-learn paid media strategy, utilizing multiple channels and detailed funnel tracking to identify the best-performing audience and content combinations. This approach allowed for quick pivots and optimizations that focused on lead quality. As a result, AgentSync saw an 18% growth in marketing qualified leads (MQLs) from Q1 to Q3, experienced its biggest MQL volume month ever, and generated $3.5 million in pipeline revenue.

AgentSync