Case Study: AgentSync achieves 18% MQL growth with Two Octobers' paid media strategy

A Test-and-Learn Approach to Paid Media Yields Big for AgentSync

AgentSync, a company providing producer management and compliance solutions for the insurance industry, faced the challenge of rapidly ramping up its digital marketing strategy to drive new sales leads following a period of significant growth and investment. Two Octobers was engaged to help meet this need for increased lead generation.

Two Octobers implemented a multi-channel paid media strategy built on a test-and-learn approach. This involved detailed tracking and pivoting based on performance, which included refining audience targeting, adjusting content, and shifting to a funnel-based approach. As a result, AgentSync experienced an 18% growth in marketing qualified leads (MQLs) from Q1 to Q3, achieved its biggest MQL volume month ever, and generated $3.5M in pipeline revenue.

AgentSync