Case Study: hummel achieves a redesigned, smoother B2C Commerce experience with Twistellar

hummel launches Salesforce B2C redesign in 2023 with Twistellar

hummel, a Danish sportswear manufacturer, faced challenges with the B2C section of its website and needed a comprehensive redesign to elevate the shopping experience. After initial difficulties with another agency, hummel selected vendor Twistellar as their Salesforce partner for their broad expertise across all Salesforce clouds, including B2C Commerce.

Twistellar implemented a solution involving both front-end and back-end updates to hummel's site, which included a comprehensive redesign of key sections like navigation and product features. The project was delivered on time and resulted in a smooth go-live with a significantly improved user experience. This enhanced site is expected to lead to better customer engagement and increased sales, with hummel acknowledging the high quality of Twistellar's work and laying a foundation for future collaborations.

hummel