Case Study: Gexcon unifies marketing and sales with HubSpot to Salesforce Marketing Cloud Account Engagement migration by Twistellar

Gexcon migrates HubSpot to MCAE in 2 months with Twistellar

Gexcon, a world-leading safety and risk management company, faced challenges with disjointed data and departmental silos after years of using various tools. Their marketing team used HubSpot, which was disconnected from their Salesforce CRM, preventing a unified customer view. Twistellar was engaged to migrate Gexcon from HubSpot to Marketing Cloud Account Engagement (Pardot) and create a single source of truth.

Twistellar implemented MCAE, migrating all marketing assets and data from HubSpot. The solution included setting up lead scoring, custom campaign attribution, and automated lead assignment rules to synchronize marketing and sales. As a result, Gexcon's teams gained a unified view of customer information, enabling more personalized service and providing a foundation for further internal process improvements. Twistellar also provided comprehensive training and onboarding to ensure user adoption.

Gexcon