Case Study: Astreya unifies sales and marketing on Salesforce with Twistellar

Astreya unifies sales and marketing across 30+ countries with Twistellar

Astreya, a global IT solutions and managed services provider, faced challenges with a fragmented technology stack where its sales team used Salesforce and its marketing team used HubSpot. This disconnect created data silos, limited funnel visibility, and made consistent reporting difficult for leadership. To unify its operations, Astreya partnered with Twistellar for a migration to Salesforce Marketing Cloud Account Engagement (Pardot).

Twistellar implemented the solution by fully migrating Astreya's marketing assets from HubSpot to Pardot and connecting it to Sales Cloud. They enhanced lead intelligence with UTM and conversion tracking, integrated LinkedIn Ads, and provided a custom Opportunity Renewals automation. As a result, Astreya achieved a reliable single source of truth, eliminated operational complexity, and gained a more connected and scalable sales and marketing ecosystem. Twistellar's work was completed ahead of schedule and delivered greater operational clarity and alignment.

Astreya