Case Study: Keepwhat launches an on-demand storage marketplace in 12 weeks with Twistag

Keepwhat launches on-demand storage marketplace in 12 weeks with Twistag

Keepwhat, an on-demand storage marketplace, faced the challenge of disrupting the traditional self-storage industry, which required customers to rent large units on long contracts and move items themselves. The company needed to quickly build a two-sided marketplace to connect individuals and businesses with available warehouse space, but doing so on a traditional software timeline would have taken months. Twistag was engaged to develop the platform.

Twistag built the marketplace using React and Node.js on PostgreSQL and AWS, launching it in just twelve weeks. By deliberately deferring complex ERP integrations in favor of a simple API, they created an MVP that could immediately test the core business thesis. The solution was highly successful, generating €5,000 in monthly recurring revenue by month four and achieving a 20% inquiry-to-booking conversion rate, proving the demand and unit economics for Keepwhat's business model.

Keepwhat