Case Study: Joyraft achieves 10K+ weekly active users with Twistag

Joyraft reaches 10K+ weekly active users with Twistag

Joyraft, a social event discovery app, faced the challenge of users missing strong event recommendations that fell below the fold in their feed. Their small team also struggled to maintain design consistency and feature parity across iOS, Android, and web platforms. Twistag was engaged for product engineering, mobile engineering, and AI integration to solve these issues.

Twistag built a hybrid application using React Native and Next.js from a shared codebase and implemented a recommendation engine on Vertex AI. The solution prioritized social proof from friend activity, leading users to engage with events beyond the top of their feed. As a result, Joyraft achieved over 10,000 weekly active users, with more than 40% of clicks on recommended events occurring outside the top three positions.

Joyraft