Case Study: Indie Campers scales multilingual editorial publishing with Twistag

Indie Campers scales editorial across 9 languages with Twistag

Indie Campers, a European campervan rental company, faced a challenge scaling its multilingual SEO content strategy across nine language markets. A small central team was throttled by a single CMS that couldn't handle distributed authorship, creating coordination problems for translation and local SEO. They partnered with Twistag for a product engineering solution to build a new CMS and publishing platform.

Twistag built a WordPress Multisite solution, giving each regional market its own autonomous admin and publishing queue while enforcing consistency with shared templates and SEO infrastructure. This allowed Indie Campers' team to publish over 150 articles per year, driving more than 100,000 monthly organic visits. The Twistag platform made adding new languages an operational task rather than an engineering project, enabling sustainable growth.

Indie Campers