Case Study: Northern Lights Newcastle achieves 9.3m audience reach with Twist PR and influencer campaign

Northern Lights Newcastle achieves 9.3m reach with Twist

Northern Lights Newcastle engaged Twist for the third consecutive year to manage the PR campaign for its festive light trail. The challenge was to secure strong media coverage and drive ticket sales by extending awareness beyond traditional PR through strategic activations and community engagement.

Twist implemented a solution combining proactive media relations, digital partnerships, and an expanded influencer program. This approach secured 195 pieces of coverage, achieved a combined audience reach of 9.3 million, and an impact of 5.6 million, successfully driving ticket sales and maintaining visibility throughout the event's duration.

Northern Lights Newcastle