Case Study: Mother Mercy achieves a culturally relevant Durham launch with Twist

Mother Mercy drives 6.9m reach with Twist

The customer, Mother Mercy, faced the challenge of launching their new bar in Durham as more than just a typical venue opening. They wanted to establish it as a culturally relevant part of the city's social fabric from day one, attracting a diverse local audience while maintaining their brand's cool credibility. They enlisted the vendor, Twist, for a campaign involving influencer marketing and PR.

Twist implemented a solution combining PR, influencer outreach, and community engagement, which included hosting two targeted launch events for local influencers and Durham University students. This approach generated 57 pieces of press and influencer coverage, achieving a combined audience reach of 6.9 million and 155 brand mentions, successfully embedding the venue into the local culture.

Mother Mercy