Case Study: Welty boosts brand awareness and recruitment with TWIST Creative

Welty boosts brand awareness 50% with TWIST Creative

Welty, a construction management firm, faced the challenge of differentiating itself from larger national and global competitors to attract millennial talent and communicate its unique value to clients. To address this, they partnered with vendor TWIST Creative for a comprehensive brand and marketing refresh.

TWIST Creative developed a brand strategy that emphasized Welty's people-first culture and collaborative approach, crafting new messaging to better tell its story. This solution resulted in a 50% increase in brand awareness, a 60% increase in RFP response acceptance, and a 100% overall increase in employee engagement, empowering Welty's growth into new markets.

Welty