Case Study: Weatherhead School of Management boosts enrollment and brand awareness with TWIST Creative

Weatherhead School of Management boosts applications 28% with TWIST Creative

The Weatherhead School of Management at Case Western Reserve University faced a challenge of lacking a clear, unifying brand identity that communicated its unique strengths, despite its prestigious parent university. The school needed to reignite interest in its graduate programs, clarify the value of its degrees, and reverse misconceptions about affordability. They engaged the vendor TWIST Creative to address these challenges.

TWIST Creative developed the "Dare Greatly" brand platform and "The Weatherhead Effect" storytelling system to reposition the school as "The Leadership School." This solution replaced outdated messaging with a unified, purpose-driven narrative across all marketing channels. The results were significant, including a 40% increase in brand awareness, a 28% growth in applications, a 15% enrollment increase year-over-year, and doubled alumni engagement. TWIST successfully helped Weatherhead present itself with renewed strength and clarity.

Weatherhead School of Management