Case Study: Southwest General Health Center grows patient engagement with TWIST Creative

Southwest General Health Center boosts behavioral health inquiries 20–30% with TWIST Creative

Southwest General Health Center, a community-based hospital, faced the challenge of growing awareness and driving patient engagement for its Women’s Health and Behavioral Health service lines, which are often hindered by stigma and fear. They engaged the vendor TWIST Creative to develop a marketing strategy that would modernize their brand and increase appointment requests and treatment inquiries.

TWIST Creative developed two emotionally intelligent campaigns, "You’re Among Friends" for Women's Health and "Reclaim You" for Behavioral Health, which spanned multiple media channels. The solution successfully increased behavioral health inquiries by 20-30% within 90 days, tripled engagement on a maternity landing page, and significantly increased OB/GYN appointment requests, alongside improving overall brand sentiment.

Southwest General Health Center