Case Study: ShopCore Properties revitalizes Downtown Palm Beach Gardens with TWIST Creative

ShopCore Properties boosts customers on property 20% with TWIST Creative

ShopCore Properties needed to refresh its Florida property, Downtown Palm Beach Gardens, to better connect with tenants and change the conversation around the renewed lifestyle center. They partnered with vendor TWIST Creative to develop a new brand positioning strategy.

TWIST Creative conducted audience research and developed the "Cosmopolitan Heart, Sunshine Soul" positioning. They delivered a comprehensive rebrand, including an identity update, brand guidelines, and an integrated campaign with new collateral and signage. As a result, the project secured three anchor tenant acquisitions, achieved 100% tenant retention, and saw a 20% increase in customers on the property within the first 45 days.

ShopCore Properties