Case Study: RIDGID reignites brand loyalty and engagement with TWIST Creative

Ridgid boosts social media engagement by 25% with TWIST Creative

The customer Ridgid, a manufacturer of durable tools, faced the challenge of connecting with a younger generation of tradesmen to counter competitors and deepen brand loyalty. To address this, they partnered with vendor TWIST Creative for a marketing and branding solution.

TWIST Creative developed a full-funnel campaign centered on the brand's iconic pipe wrench, bringing its ethos to life across multiple channels. The solution included a campaign site, brand video, and digital and print communications. This strategy resulted in a 25% increase in social media engagement, a significant boost in brand sentiment, increased website traffic, and improved internal brand pride for Ridgid.

Ridgid