Case Study: Redwood Apartments builds a unified national brand with TWIST Creative

Redwood Apartments unifies 40 properties and reaches 10K units with TWIST Creative

Redwood Apartments, a developer of innovative single-story rental communities, faced the challenge of uniting 40 distinct properties under one cohesive brand identity and creating a scalable marketing system for national growth. They partnered with the vendor TWIST Creative to develop a comprehensive branding and marketing solution.

TWIST Creative implemented a full brand strategy, positioning Redwood as a leader in its category. The solution included a new logo, signage, a complete messaging platform, and an integrated marketing campaign. As a result, Redwood became the largest developer in its category and reached its goal of 10,000 units a full year ahead of schedule, two years after the new brand launch.

Redwood Apartments