Case Study: PURELL builds trust and engagement with TWIST Creative

Purell boosts engagement and launches 2 holiday spots in 3 weeks with TWIST Creative

Purell, a trusted brand in health and hygiene primarily for B2B audiences, faced the challenge of unifying its messaging and building emotional connections with a massive new consumer audience that emerged during the COVID-19 pandemic. They partnered with vendor TWIST Creative to elevate their brand voice and position themselves as an essential partner for protectors.

TWIST Creative developed an integrated storytelling strategy that put frontline decision-makers at the center of the campaign through video, photography, and digital content. This solution enhanced brand loyalty, positioned Purell as the trusted choice, and boosted digital engagement, successfully elevating the brand from an essential product to a trusted partner.

Purell