Case Study: Providence House boosts brand awareness and donor engagement with TWIST Creative

Providence House boosts brand awareness 25% with TWIST Creative

Providence House, the nation's oldest crisis nursery, faced a challenge of low public awareness about its mission and impact after over 35 years of service. They engaged the vendor TWIST Creative to develop a performance-driven marketing campaign aimed at increasing brand awareness and donor engagement.

TWIST Creative built the campaign around the universal insight of the "Providence House Moment," a transformative experience shared by families and supporters. By capturing real stories and activating local celebrities and media partnerships, TWIST amplified these narratives across multiple channels. The results for Providence House included a 25% increase in brand awareness across Cleveland, a significant rise in donations and event participation, and the creation of a lasting narrative platform.

Providence House