Case Study: Original Mattress Factory boosts brand awareness and sales with TWIST Creative

Original Mattress Factory boosts same-store sales 18% with TWIST Creative

Original Mattress Factory, a mattress retailer known for honesty and factory-direct pricing, faced the challenge of connecting with a younger generation of shoppers amidst a market saturated with competitor gimmicks. They partnered with vendor TWIST Creative to revitalize their market position without compromising their core values of transparency and quality.

TWIST Creative developed an integrated brand campaign centered on the emotional driver of "relief," translating the company's product integrity into a fresh, resonant message across digital, social, and in-store channels. This strategy delivered significant results for the vendor's client, including an 18% increase in same-store sales, a 22% rise in brand awareness, and a 25% year-over-year growth in social media engagement.

Original Mattress Factory