Case Study: Northwest Hardwoods strengthens its brand and expands market preference with TWIST Creative

Northwest Hardwoods boosts website sessions 155% with TWIST Creative

Northwest Hardwoods, America's largest hardwood lumber supplier, faced the challenge of unifying its brand following a major acquisition that expanded its product portfolio. The company needed to reposition itself from a commodity supplier to a coast-to-coast leader to strengthen preference among distributors and OEMs and influence the design community. They engaged vendor TWIST Creative for this brand strategy and repositioning work.

TWIST Creative developed a unified brand strategy and created the "Keep Pioneering" campaign platform to blend the company's heritage with a modern expression of hardwood's natural beauty. The solution included a redesigned website, collateral, tradeshow environments, and outreach efforts. The results were significant, including a 155% increase in website sessions, over 30 editorial mentions, and 100,000 unique visitors to the campaign website during a five-month paid campaign.

Northwest Hardwoods