Case Study: NextWork boosts skilled trades enrollment with TWIST Creative

NextWork launches a scalable workforce pipeline with TWIST Creative, driving increased student inquiries and opt-ins

The customer, NextWork, faced a challenge in Wickliffe, Ohio, where a disconnect between manufacturers needing skilled workers and students unaware of those opportunities created a local talent crisis. The vendor, TWIST Creative, was brought in to build a brand, messaging, and recruitment campaign to boost enrollment and inform parents about modern manufacturing careers.

TWIST Creative developed the NextWork brand from the ground up, creating tailored messaging for students, parents, and industry partners. The solution included a multi-audience campaign deployed across various platforms. As a result, TWIST successfully launched the brand, achieving strong student engagement, high parent interest, and positive manufacturer participation, while also creating a scalable model for future expansion.

NextWork