Case Study: Milwaukee Lutheran Middle & High School strengthens enrollment and brand trust with TWIST Creative

Milwaukee Lutheran Middle & High School strengthens enrollment growth with TWIST Creative

Milwaukee Lutheran Middle & High School faced challenges with lingering public misperceptions and changing neighborhood dynamics that obscured its identity of faith, care, and academic excellence. The school partnered with vendor TWIST Creative to reset public perception and grow enrollment through a full brand strategy and enrollment campaign engagement.

TWIST Creative implemented a solution that involved in-depth interviews to uncover the school's core strengths, leading to a bold new messaging platform and multi-channel campaign. This included initiatives like Red Knight Profiles to share stories of transformation. The results were a stronger emotional connection with prospective families, increased pride among alumni, and a reinvigorated brand positioned for sustainable enrollment growth.

Milwaukee Lutheran Middle & High School