Case Study: Martin Luther High School boosts tours and inquiries with TWIST Creative

Martin Luther High School boosts admissions with 5K+ monthly click throughs using TWIST Creative

Martin Luther High School, a private educational institution, faced a challenge with outdated public perceptions that positioned it as a secondary option rather than a leading choice for families. To boost tours and inquiries while improving its reputation for academic strength, the school partnered with vendor TWIST Creative for a comprehensive branding and marketing solution.

TWIST Creative reframed the school's brand by highlighting its rigorous academics and student success stories through a modernized voice and campaign platform. The solution included new creative assets, digital advertising, and refreshed admissions materials. This strategy delivered significant results for Martin Luther High School, including over 5,000 monthly click-throughs to the admissions page and more than 10% year-over-year student growth attributed to marketing efforts.

Martin Luther High School