Case Study: Lutheran West boosts enrollment and brand awareness with TWIST Creative

Lutheran West boosts brand awareness 40% with TWIST Creative

Lutheran West, a private school in Cleveland, struggled to differentiate itself in a competitive market and lacked a clear brand identity to support its expansion goals, which included launching a new middle school. The school enlisted the help of vendor TWIST Creative for a brand strategy engagement and integrated marketing campaign to reposition itself and increase enrollment.

TWIST Creative developed a new messaging platform and launched a full-funnel marketing campaign across multiple media channels. The solution included tailored strategies for both high school and middle school audiences and direct work with the admissions team to refine their sales process. As a result, Lutheran West saw a 40% increase in brand awareness, a 20% rise in high school applications, and achieved 100% enrollment for its new middle school in its first year.

Lutheran West