Case Study: Lutheran High School East grows inquiries and enrollment with TWIST Creative

Lutheran High School East grows inquiries 20% with TWIST Creative

Lutheran High School East, a faith-based school facing years of enrollment decline, struggled with low awareness and an unclear value proposition for modern families. To address this challenge, they engaged vendor TWIST Creative for a full brand strategy and enrollment campaign to reframe their narrative and reconnect with their audience.

TWIST Creative implemented a multi-channel campaign built on discovery interviews, which revealed a key insight about parental concerns. Their solution included a breakthrough "Moms of Lutheran East" series and a unified messaging platform to project belonging and shared values. This strategy resulted in a 20% increase in inquiries, over 5 million digital impressions, and 25,000+ website visits, achieving greater clarity and confidence among prospective parents.

Lutheran High School East