Case Study: Lake Country Lutheran High School boosts enrollment and brand visibility with TWIST Creative

Lake Country Lutheran High School drives 2.4M display impressions with TWIST Creative

Lake Country Lutheran High School, a faith-based institution, struggled with visibility and was often overlooked by families in favor of larger public or more expensive private schools. Their challenge was to reposition themselves as a competitive first-choice option and strengthen their digital presence to drive enrollment inquiries. They partnered with the vendor TWIST Creative for a comprehensive marketing and rebranding solution.

TWIST Creative addressed this by repositioning the school with a new brand identity and the message "Strong Spirits Prepared for Life." They executed a full rebrand, including a refreshed logo, a redesigned website, and targeted digital campaigns like "Experience the Lightning." The results were significant, including over 2.4 million digital display impressions and a 1.34% click-through rate on paid social campaigns. This effort successfully shifted perceptions, increased website traffic and tour scheduling, and established Lake Country Lutheran as a competitive first choice.

Lake Country Lutheran High School