Case Study: JobsOhio Unifies Brand Presence and Boosts Engagement with TWIST Creative

JobsOhio boosts campaign engagement 25% with TWIST Creative

JobsOhio, a statewide economic development organization, faced the challenge of unifying and elevating its complex and growing brand across all marketing touchpoints. They partnered with vendor TWIST Creative for integrated brand and campaign services to bring clarity, cohesion, and breakthrough creativity to their efforts.

TWIST Creative served as a full creative and strategy partner, beginning by modernizing the core brand identity with a new guidelines book. They then activated this system across numerous initiatives. The results were significant, including securing over 600 company commitments, an 80k+ increase in jobs created or retained, and a 25% rise in campaign engagement following the launch of their new platform.

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