Case Study: Hathaway Brown School grows enrollment and campaign support with TWIST Creative

Hathaway Brown School boosts Grade 9–12 enrollment with TWIST Creative

Hathaway Brown School, a leading all-girls independent school, faced the challenge of modernizing its storytelling to articulate the relevance of its education for prospective families and support a capital campaign. To address near-term enrollment growth and long-term fundraising goals, the school partnered with vendor TWIST Creative for marketing and branding services.

TWIST Creative developed a storytelling platform centered on the question "Who is the HB Girl?" and created an immersive look book for admissions outreach. They also launched the "LOVE HB" capital campaign identity. The solution led to significant growth in shadow day participation, an increase in Grade 9-12 enrollment that reversed prior declines, and strengthened alignment between enrollment and advancement efforts under a unified brand story.

Hathaway Brown School