Case Study: Harvest for Hunger boosts awareness and donations with TWIST Creative

Harvest for Hunger boosts donations and awareness with TWIST Creative

Harvest for Hunger, a large multi-food bank campaign in Northeast Ohio, faced a challenge of needing fresh messaging and tailored communications to improve donor engagement across its diverse audiences. They partnered with marketing vendor TWIST Creative to increase awareness and donations through more targeted and strategic outreach.

TWIST Creative implemented a solution that involved a multi-audience discovery process to craft a campaign strategy rooted in simplicity, centered on the call-to-action "Together, We Can Help." They produced a full campaign toolkit for use across various channels, focusing on the tangible impact of donations. The results for Harvest for Hunger included increased total donations, boosted brand awareness with new donor segments, improved consistency across partnerships, and a scalable campaign system for future years.

Harvest for Hunger